{"product_id":"colgate-max-white-serum-purple","title":"Colgate Max White Ultimate Radiance Purple","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBrighter smile, immediate effect, and confidence from the first use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eColgate Max White Serum Purple\u003c\/strong\u003e is a purple whitening serum designed to complement your brushing routine and help enhance the natural whiteness of your teeth. Its dual-action formula combines optical colour correction with micro-polishing minerals to help neutralise yellowish tones and remove surface stains.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThanks to its colour correction technology, the serum works from the first use, through optical brighteners that help the smile better reflect light. The result is a visually whiter, brighter, and more even effect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe formula also contains micro-polishing minerals that help remove surface stains caused by coffee, tea, wine, pigmented foods, or daily habits. With continuous use, it contributes to a progressively brighter smile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eColgate Max White Serum Purple is enamel-safe and can be used daily. It also has a refreshing mint and citrus flavour, leaving an intense feeling of freshness after use.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey benefits of Colgate Max White Serum Purple:\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eHelps visually correct yellowish tones from the first use\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eProvides an immediate effect of a whiter and brighter smile\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eHelps remove surface stains\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eFormula with micro-polishing minerals\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnamel-safe\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eCan be used daily\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eRefreshing mint and citrus flavour\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eIdeal for complementing your at-home teeth whitening routine\u003c\/span\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eHow to use Colgate Max White Serum Purple\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eBrush your teeth with your usual toothpaste, ideally Colgate Max White Ultra.\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply a small amount of Colgate Max White Serum Purple to your toothbrush.\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eBrush for 2 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eUse daily for best results.\u003c\/span\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eColgate Max White Serum Purple is suitable for:\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eThose seeking an immediate whitening effect\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eThose who want to visually reduce yellowish tones\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eThose who consume coffee, tea, wine, or pigmented foods\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eThose looking to maintain teeth whitening results\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eThose who desire a simple, quick, and enamel-safe routine\u003c\/span\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003eImportant note\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe instant effect is temporary. Individual results may vary. Surface stain removal depends on regular use and an adequate oral hygiene routine.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"segment bold\"\u003eInactive ingredient(s)\u003c\/div\u003e\n\u003cdiv class=\"segment none\"\u003eGlycerin, Aqua, Hydrated Silica, PEG-12, Aroma, Potassium Hydroxide, Benzyl Alcohol, Xanthan Gum, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Saccharin, Cellulose Gum, Anethole, Carvone, Citrus Aurantium Peel Oil, Citrus Limon Peel Oil, Eucalyptus Globulus Oil, Eugenol, Limonene, Mentha Viridis Leaf Oil, Menthol, Pinene, CI 17200, CI 42090.\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Colgate","offers":[{"title":"Default Title","offer_id":54278694142289,"sku":null,"price":12.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/9524\/0273\/files\/ColgateMaxWhiteSerumPurple-Whitening-1.webp?v=1783611188","url":"https:\/\/heywhitening.com\/fr\/products\/colgate-max-white-serum-purple","provider":"Hey Whitening","version":"1.0","type":"link"}