Colgate Max White Serum Purple

A brighter smile, an immediate effect and confidence from the very first use.

Colgate Max White Serum Purple is a purple whitening serum developed to complement your brushing routine and help enhance the natural whiteness of your teeth. Its dual-action formula combines optical colour correction with micro-polishing minerals to help neutralise yellowish tones and remove surface stains.

Thanks to its colour correction technology, the serum works from the first use, through optical brighteners that help your smile reflect light better. The result is a visibly whiter, brighter and more even look.

The formula also contains micro-polishing minerals that help remove surface stains caused by coffee, tea, wine, pigmented foods or everyday habits. With continued use, it contributes to a progressively brighter smile.

Colgate Max White Serum Purple is safe for enamel and can be used daily. It also has a refreshing mint and citrus flavour, leaving an intense feeling of freshness after use.

Key benefits of Colgate Max White Serum Purple:

• Helps visually correct yellowish tones from the first use
• Gives an immediate effect of a whiter, brighter smile
• Helps remove surface stains
• Formula with micro-polishing minerals
• Safe for enamel
• Can be used daily
• Refreshing mint and citrus flavour
• Ideal for complementing your at-home teeth whitening routine

How to use Colgate Max White Serum Purple

• Brush your teeth with your usual toothpaste, ideally Colgate Max White Ultra.
• Apply a small amount of Colgate Max White Serum Purple to your toothbrush.
• Brush for 2 minutes.
• Rinse well.
• Use daily for best results.

Colgate Max White Serum Purple is suitable for:

• Anyone looking for an immediate whitening effect
• Anyone who wants to visually reduce yellowish tones
• Anyone who consumes coffee, tea, wine or pigmented foods
• Anyone looking to maintain their teeth whitening results
• Anyone who wants a simple, quick and enamel-safe routine

Important note

The instant effect is temporary. Individual results may vary. The removal of surface stains depends on regular use and a proper oral hygiene routine.