Colgate Max White Ultimate Radiance Purple

Brighter smile, immediate effect, and confidence from the first use.

Colgate Max White Serum Purple is a purple whitening serum designed to complement your brushing routine and help enhance the natural whiteness of your teeth. Its dual-action formula combines optical colour correction with micro-polishing minerals to help neutralise yellowish tones and remove surface stains.

Thanks to its colour correction technology, the serum works from the first use, through optical brighteners that help the smile better reflect light. The result is a visually whiter, brighter, and more even effect.

The formula also contains micro-polishing minerals that help remove surface stains caused by coffee, tea, wine, pigmented foods, or daily habits. With continuous use, it contributes to a progressively brighter smile.

Colgate Max White Serum Purple is enamel-safe and can be used daily. It also has a refreshing mint and citrus flavour, leaving an intense feeling of freshness after use.

Key benefits of Colgate Max White Serum Purple:

• Helps visually correct yellowish tones from the first use
• Provides an immediate effect of a whiter and brighter smile
• Helps remove surface stains
• Formula with micro-polishing minerals
• Enamel-safe
• Can be used daily
• Refreshing mint and citrus flavour
• Ideal for complementing your at-home teeth whitening routine

How to use Colgate Max White Serum Purple

• Brush your teeth with your usual toothpaste, ideally Colgate Max White Ultra.
• Apply a small amount of Colgate Max White Serum Purple to your toothbrush.
• Brush for 2 minutes.
• Rinse thoroughly.
• Use daily for best results.

Colgate Max White Serum Purple is suitable for:

• Those seeking an immediate whitening effect
• Those who want to visually reduce yellowish tones
• Those who consume coffee, tea, wine, or pigmented foods
• Those looking to maintain teeth whitening results
• Those who desire a simple, quick, and enamel-safe routine

Important note

The instant effect is temporary. Individual results may vary. Surface stain removal depends on regular use and an adequate oral hygiene routine.